Voice over Internet Protocol:
Talk is Cheap | March
2007 |
VoIP
(Voice over Internet Protocol) is starting to be big
business. With VoIP, businesses and home users can
bypass the telephone company and make toll calls
virtually anywhere in the world for a fraction of the
cost of traditional calling. And not only do people save
money with VoIP, but it also is a driver to encourage
people to upgrade their business or home network and
internet connections. In
a nutshell, VoIP enables people to speak to each other
using the internet instead of the Public Switched
Telephone System (PSTN). The conversations are carried
over the exact same copper lines that support PSTN voice
conversations. It’s just that you skip the telephone
company. VoIP then, is an inexpensive alternative to
traditional PSTN telephony.
VoIP is the next step in the evolution of internet-based
applications. It follows in the footsteps of email, web
browsing, gaming and file sharing. As the internet
infrastructure becomes more robust and feature-rich in
New Zealand – we’re already seeing a huge increase in
broadband and wireless capabilities – VoIP will become
much more prevalent. Benefits of VoIP The main benefit right now for VoIP is
price. Home and SME users can save 50% or more on toll
calls. Larger organisations can save even more.
Implementation costs are, for basic VoIP services,
extremely reasonable. Customers pay a fixed fee per
month, anywhere from $10 per month on up, depending on
services, plus a cost-per-call that is significantly
less than PSTN-based toll calls.
While the key driver right now is price, a more
important benefit of VoIP, especially in the SME market,
is the integration of voice and data communications
within the same program. Known as unified messaging,
this eliminates the need to retrieve and send messages
using separate systems. Users may organise their phone
directories directly from their PCs. Unified messaging
applications also enable users to use their
multifunction mobile devices to manage all their
communications. How it works When we speak of VoIP, we are referring
to Voice over IP/Broadband as opposed to simply Voice
over IP. VoIP in its narrowest sense, could be simply
voice communications over a local area network. For the
vast majority of potential customers however, VoIP
refers to Voice over the public internet, typically
broadband.
VoIP works like email. Data sent over TCP/IP
(transmission control protocol/internet protocol)
networks consist of packets, with a header for
controlling communication and information for
transporting data. VoIP digitises voice into data
packets, sends them through the network and converts
them back to voice when arriving at the destination.
The internet protocol, or IP, does not provide a
mechanism to ensure data packets are delivered in
sequential order nor does it guarantee bandwidth.
Specifically, the protocol will not in itself,
differentiate network traffic based on the type of flow,
nor does it ensure that the proper amount of bandwidth
and prioritisation level are defined for a particular
type of application. Because IP does not inherently
support the preferential treatment of data traffic, it
requires additional capabilities in order to support
VoIP functionality. These capabilities, collectively
referred to as ‘Quality of Service’ or QoS, are one of
the ‘value adds’ provided by VoIP service providers.
IP-based networks are actually very simple. QoS and
other enhanced features – encryption, packet-shaping,
traffic management, etc – all happen at either end of
the connection. This has allowed the internet to scale
extremely well. As more hosts are connected, network
service demands eventually exceed capacity, but service
is not denied. Instead it degrades gracefully. This
degradation does not adversely affect applications such
as email, file transfer and browsing. However, VoIP, by
its very nature, cannot adapt to inconsistent service
levels. SIP Which brings us to SIP, or session
initiation protocol. SIP is the underlying standard
employed by VoIP service providers that ensures QoS,
clear sound quality, privacy and advanced phone and
multi-media capabilities. SIP is an application-layer
control protocol that can establish, modify, and
terminate multimedia sessions including VoIP. SIP can
also invite participants to already existing sessions,
such as multicast conferences. Media can be added to
(and removed from) an existing session. SIP
transparently supports name mapping and redirection
services, which supports personal mobility - users can
maintain a single externally visible identifier,
regardless of their network location.
SIP resides in Layer 7 (the Application Layer). It is
independent of the lower-layer protocols, so it does not
depend on the type of transport used or even on the type
of session being established. SIP also exemplifies the
modern trend to develop protocols in the higher OSI
layers (for example, XML switching, also in Layer 7) to
handle network, service and application convergence as
telecommunications become more sophisticated and
software oriented.
The VoIP Service Provider enables SIP via the use of
proxy servers which are a crucial part of a SIP
infrastructure. The SIP proxy servers play a role
similar to routing in an IP infrastructure, as their job
is to ensure that requests are routed to the appropriate
entity, identified by a SIP Uniform Resource Identifier
(URI). To do this, proxy servers interpret requests and
may rewrite parts of the request message before
forwarding it. Typical tasks include handling
registrations and invitations to sessions from user
agents and applying call policies governing whether a
given user can make particular calls. What are the
components of VoIP? At the very least, VoIP users need a
broadband internet connection and one of the following: -
VoIP-enabled handset that connects directly to the
broadband router/modem;
-
VoIP-enabled adapter that connects the regular
telephone handset to the broadband router/modem.
Typically users can make a VoIP call to another VoIP-enabled
PC or VoIP-enabled telephone directly over the internet.
However, if they want to be able to make VoIP call to a
regular telephone or get advanced services such as call
waiting, caller ID, forwarding or a local phone number,
they have to have an account with a VoIP Service
Provider. The Internet
Connection & Modem / Router VoIP requires broadband, more correctly
known as Asynchronous Digital Subscriber Line (ADSL),
which provides high-speed ‘always on’ internet access.
Many vendors now offer ADSL modem/routers with two phone
ports so that your clients can connect their regular
telephone directly to the internet as well as four LAN
ports and wireless access capabilities.
There are also more advanced modem/router solutions on
the market that offer IP PBX capabilities, such as
multi-line connectivity, messaging, call holding and
background music. These are ideal for small to medium
enterprises and typically require the specialist
services of a qualified VoIP technician to install and
configure. JV Systems are qualified to install and setup
this for your home and/or business. VoIP Phone
Adapter A VoIP Phone Adapter allows your clients
to connect their regular telephone to the internet via
the modem/router. Users simply plug their PSTN phone
into the adapter and plug the adapter into the
modem/router. They don’t even need a PC. In
order to activate the VoIP adapter, customers need to
set up an account with a compatible VoIP service
provider. They simply dial the number provided with the
adapter and they activate your account. The service
provider will assign them a new local telephone number
and offer a selection of services, depending on the
provider they choose. JV Systems has partnerships with a
number of major VoIP service providers and can ensure
the best deal for your requirements.
Once their account is activated, they can use their
existing phone in the same manner as they do now. The
only difference is, that their telecommunications bill
at the end of the month will be much lower. VoIP Phone
The VoIP phone is easier still. All users have to do is
plug it directly into their modem/router, dial up the
number of a compatible VoIP service provider to set up
the account and then start calling. Depending on the
model and VoIP package they select, they can have a
basic service or an account with advanced services.
Customers will receive a new local phone number for
their VoIP telephone. The VoIP phone works just like a
regular phone, with the exception that it is much less
expensive to operate. What is Skype?
Skype (rhymes with ripe) is a peer-to-peer VoIP network
that, in its most basic form, allows internet-enabled PC
users to talk to one another for free. It was the first
widely-adopted VoIP network. Skype users can speak to
other Skype users, call traditional telephone numbers
for a fee (SkypeOut), receive calls from traditional
phones (SkypeIn) and receive voicemail messages.
Many vendors are now offering Skype telephones that have
the Skype software pre-installed (see below for models
supplied by JV Systems). It is the exact same concept as generic VoIP – in effect Skype is the VoIP service provider.
Some Skype phones connect to your PC, others connect
directly to the modem/router and some are wi-fi enabled,
which means you can use them over a wireless internet
connection, either at home or in a public ‘hotspot’. The VoIP Service
Providers
There is a growing number of VoIP service providers in
NZ, the key advantage of a VoIP
service provider is that they offer a higher level of
support for the end user, typically by supporting the
SIP standard (see above).
Here is a quick overview of four key players that JV
Systems supports. WorldXchange / Xnet Virtual Fone Xchange (VFX):
www.xnet.co.nz/vfx/index.shtml
VXF is a low-cost, feature-rich, easy-to-use IP
telephone service that gives anyone with a DSL
connection access to the WorldxChange Voice VoIP
network. VXF is optimised to work with Linksys VoIP
hardware such as the WAG54GP2v2 router/gateway.
WorldXchange are JV Systems preferred VoIP provider. Mynetfone:
www.mynetfone.co.nz.
MyNetFone service is suited to residential users and
small business enterprises. MyNetFone customers only pay
5 cents per minute to any landline, and 39 cents per
minute to any mobile phone in New Zealand and Australia
at any time, with no monthly fees. They are set up to
support Linksys (such as the PAP2T Phone Adapter with 2
Ports), NETGEAR (such as the WGR613V Wireless Router
with Voice Adapter) and DynaLink (such as the V100 VoIP
ATA) hardware. gotalk:
www.gotalk.co.nz
Gotalk provides a range of wholesale and retail
telecommunication services through its own state of the
art exchange switching centre. It is optimised to work
with D-Link hardware such as the DPH120S VoIP Phone. In
Australia, gotalk has established strong corporate
partnerships with Harvey Norman, BP, Caltex, Woolworths,
Coles, Domayne, Dick Smith, Tandy and Harris Technology. Skype:
www.skype.com
Skype has perhaps the largest installed base of VoIP
users world-wide. Most of the VoIP vendors have models
that are optimised for Skype including: -
Philips with the VoIP Skype corded phone and VoIP
321 Skype/PSTN cordless phone;
-
Logitech cordless Skype handset;
-
NETGEAR SPH101 Skype WiFi phone;
-
Linksys CIT200 iPhone for Skype.
FAQQ: | What is the major barrier to VoIP
adoption in NZ? | A: |
People are still not 100% convinced that VoIP
works as well as regular phone service. Contact
JV Systems to arrange a
demonstration. Once you see it
in action – and see the various other benefits
like voice/data integration - you’ll be
convinced.
| Q: |
Is VoIP really that much cheaper? | A: |
Yes. The more your customers call, the more they
will save. This is especially true if they
regularly have long conversations with other
VoIP users – such as a branch office or family
members living overseas. | Q: | If VoIP is so good, why isn’t everyone
using it? | A: |
VoIP just needs time to build a critical mass,
it’s a great opportunity for home and business. Once Mrs Jones
down the road gets VoIP and likes it, her
neighbours will follow suit. It’s just a matter
of time before VoIP becomes wildly popular. |
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